- if process drives outcome, things are less certain, we can discover new things and experiment and find out things about our own practice we wouldn't have known had we not taken a risk
"Success comes from having brighter ideas closer together"
Fail better - learn from it
Fail quicker - more time to get it right
Ideas are our currency as creatives, we can't make anything without them, like a builder can't make a wall without any bricks
Stimulated ------- Intuitive
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Intuitive ---------- Systematic
Research is the process of finding already known facts:
Primary research: Generating knowledge of stuff
Secondary research: collecting stuff that has already been generated/collected - create relationships/links with it
- Quantitive Research: facts/figures/measurements - comparing and contrasting these - objective, provable
- Qualitative Research: beliefs/experiences/attitudes/behaviour - subjective, can't prove but can discuss, evaluate and understand through methods like interviews
Quantitative: He is tall - measure their height with a tape measure - objectively provable
Qualitative: He is tall - have them stand against a wall and get people to say how tall they think he is - subjective, based on personal factors about the person being asked
Information is the collated and organised form of raw data - Information should be sufficient, competent, relevant and useful
- Phase 1: Assimilation
Accumulation and ordering of general info that is related to the problem at hand - Phase 2: General Study
The investigation of the nature of the problem - possible solutions or means of solution - Phase 3: Development
Furthering ideas and refinement - Phase 4: Communication
Revealing your complete findings as a body of research
Solution = usually a compromise between your original idea and what is possible - what you want to do and what you can do
"Research is what I'm doing when I don't know what I'm doing" - Wernher Von Braun
THEORY (CoP) = "Knowing that..."
PRACTICE (Studio) = "Knowing how..."
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Combination of the two = SYNTHESIS
Scope and scale: what do I want to know
Relevance and usefulness: what do I need to do
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