Technology
Anti historicist - doesn't look backwards for a solution, embraces the new
15th July 1972 - 3:32pm - the date and time of the death of Modernism, according to Charles Jencks, with the demolition of the Pruitt-Igoe block
Modernism tried to change the world for the better
Helvetica documentary by Gary Hustwit
Van Doesburg (1929) - Simultaneous Counter-Composition
Manifest of "The Style" 1918:
Devoid of nationalist/individualist interests - petty politics
Beatrice Wade (1932) - The Crystal Goblet
- if wine is what you love, you don't care about having a fancy cup to drink it out of
- metaphor for Modernist design - humility - modernist design shouldn't be greedy or noticeable - should just do what it is made to do, and in doing so improve the world
This is a Printing Office
Massimo Vignelli
The life of a designer is the life of a fight - a fight against ugliness, aesthetic and social
Modernist design is lasting, post-modern design quickly fades as it desperately tries to be relevant in the moment it is created
Modernist has timeless values
People can't really get behind cynicism and sarcasm forever - especially when it isn't making the world any better
Experimental Jetset
Modernist design practices combined with pop culture
Disrepresentation
Anti-Tendenkunst - against art tendencies
The process of representation = anti revolutionary (representative art - portraits etc) inherently bourgeoise
representative cultural communication - propaganda etc = art that tells you something: how to think, who is good, who is bad, who to be, what to like, what to buy
Modern art doesn't tell you anything or to do anything - it just exists and is shared
People who tell you to 'free yourself' from the MAN & capitalism still adhere to advertising, they are trying to convert you to their way of thinking
Abstraction - a move away from realism but towards reality - the ultimate, most raw form of engagement
Workers of the world, unite - Marx
Pirates of the internet, unite - Experimental Jetset
First Things First Manifesto
BAUHAUS
Disciplinary specialisation is another form of social alienation - a collective struggle is better than an individual one - interdisciplinary collectivism
Paul Klee - Pedagogical Sketchbook (1925)
Wassily Kadinsky - Point and Line to Plane (1926)
Gyorgy Kepes - Language of Vision (1944)
Lazlo Moholy-Nagy - Vision in Motion (1947)
The Bauhaus principles are why the Nazis shut it down - they didn't believe in a universal language and collective progress, they believed in Germany first forever
Marinetti, F.T - The Manifesto of Futurism - anti-Bauhaus
basically far right wing modernism - no beauty without violence or aggression
war is the only way to create a pure world - they wanted to fight "every opportunistic or utilitarian cowardice"
technological destruction, ethnic cleansing, fascism
"war is beautiful because it enriches a flowering meadow with the fiery orchids of machine guns"
fighting for a new (horrible sounding) future
fiat ars - pereat mandas
Walter Benjamin - Humanity is so alienated with itself it can experience its own destruction as an aesthetic pleasure of the first order.
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